The Festival sur le Niger is the most important player in the renewal and development of the Malian cultural sector. Despite the name, it is certainly not just a festival. With IKAM they organise training and education for artists and performers, not only in Mali but throughout West Africa. And with Center Culturel Kore they are committed to cultural, educational and economic growth in the home city of Segou. All activities of IKAM and CCK and many more come together every year in a festival on the banks of the Niger in Segou where artists can perform, become known and build their network and income. The Foundation works on the basis of the Maaya model in which art, social cohesion and entrepreneurship are linked.