Grounded combines ecological restoration with the development and marketing of sustainably produced Honeybush tea in the Langkloof area in South Africa. Langkloof is an area with major ecological problems where the consequences of climate change are clearly noticeable. Honeybush is traditionally common and can withstand extreme weather conditions. Grounded will produce sustainable honeybush in collaboration with local farmers and traditional harvest workers and process it locally into tea, intended for the European consumer market. In this way Grounded ensures financial, social, natural and cultural profit.