In the Langkloof region of South Africa, Grounded combines ecological restoration with the development and marketing of sustainably produced Honeybush tea. Langkloof is a region with major ecological problems where the effects of climate change are very noticeable. Honeybush has a long tradition there and is resistant to extreme weather conditions.
Grounded is going to work intensively with local farmers and traditional harvest workers to produce sustainable honeybush and process it locally into tea for the European consumer market. In so doing, Grounded will provide financial, social, natural and cultural benefits.