True Price Foundation - Stichting DOEN

True Price strives for a global system in which all products have a true price. This is a price in which the hidden costs, such as social and environmental costs, are included in the price. True Price has developed a methodology and standard for this. The ultimate goal is a level playing field in which the environmentally, animal- and people-friendly options are not more expensive but cheaper than the non-friendly variant. If everyone would pay this fair price for the products they consume, we would automatically go to a
more balanced, sustainable and fairer food system. What else can we do: think along and connect with larger financiers such as Ikea, Global Alliance Future of Food, Thortorn, network of EVPA